Alternatives
Best Lofty Alternatives (2026)
CRM-First Suite vs Agent-First Front Desk
Lofty (formerly Chime) is a full brokerage CRM and marketing platform with AI layered in. Here are the best Lofty alternatives when you need an always-on agent more than another CRM migration.
By Agent Zero EditorialUpdated July 20267 min read
Lofty competes when teams want CRM, websites, and automations under one vendor. AI features ride on that suite narrative.
Shopping alternatives usually means the pain is missed calls and chat — not missing another pipeline module.
Key takeaways
- Lofty is CRM + marketing first, with AI capabilities inside the suite.
- Suite pricing and modules vary — verify current plans on their site.
- Agent Zero publishes Starter $149 (500 credits) and Pro $549 (2,500 credits).
- Agent Zero can sit beside a CRM or act as the front desk while you keep Lofty.
- Follow Up Boss and kvCORE are other CRM-shaped peers.
- Choose Lofty for an all-in brokerage platform; choose Agent Zero for the agent product.
What Lofty actually is
Lofty is a real estate CRM and growth platform: lead routing, marketing, sites, and increasingly AI assistants inside that ecosystem.
It is broader than a receptionist and heavier than a thin agent API. Migrations and change management are part of the buy.
Replace the CRM vs add the agent
CRM suites want to be the system of record. Front-desk agents want to be the first voice. Those jobs overlap on lead capture but diverge on tenant maintenance and showing logistics.
Many teams keep the CRM and add Agent Zero for voice and chat — a lower-risk path than ripping out Lofty to fix after-hours coverage.
The cost problem: suite seats plus still answering the phone
A CRM suite can be the right home for agents and still leave nights and weekends uncovered. Price the suite separately from the agent that actually picks up.
Starter is $149/mo with 500 AI credits/month and Pro is $549/mo with 2,500 AI credits/month. AI usage beyond the included allocation is metered as credit overage (commonly about $0.05/credit). Admin seats are 3 on Starter and 10 on Pro; phone lines are 1 on Starter and 3 on Pro. Enterprise is custom.
- Lofty (commonly cited)
- Suite / module pricing — verify
- Agent Zero Starter
- $149/mo + 500 credits
- Agent Zero Pro
- $549/mo + 2,500 credits + PM tools
Verify current Lofty plan names and AI add-ons on their site.
When Lofty still makes sense
Choose Lofty if you need one brokerage CRM/marketing home and AI inside that suite is enough.
Stay if adoption is high and the only gap is a narrow automation you can cover with a lightweight add-on.
The best alternatives
Best Overall
Agent Zero
Starter $149/mo · Pro $549/mo (incl. AI credits)
The AI agent for brokerages and property managers: 24/7 voice and chat for showings, lead qualification, and tenant/maintenance intake. Starter $149/mo (500 credits) or Pro $549/mo (2,500 credits) with metered credit overage only after you exceed the pool — plus Pro property management for properties, tenants, and maintenance.
See pricing
CRM favorite
Follow Up Boss
Commonly ~$69/user/mo
Agent-centric CRM often paired with separate dialers and AI.
See the breakdown
Brokerage platform
kvCORE
Broker packages — verify
CRM, IDX, and marketing often sold through broker programs.
See the breakdown
AI ISA
Structurely
Custom — verify
ISA nurture layer that can sit on top of a CRM.
See the breakdown
Side-by-side
| Service | Price | Model | Channels | RE/PM depth | Credits |
|---|---|---|---|---|---|
| Lofty | Suite tiers | CRM + marketing | In-app + AI | Brokerage platform | Plan modules |
| Agent Zero | $149 / $549 + AI credits | RE/PM AI agent | Voice + chat | Showings + Pro PM | 500 / 2,500 + overage |
| Follow Up Boss | ~$69/user | CRM | Integrations | Pipeline | Per seat |
| kvCORE | Broker pkg | Platform suite | Multi-channel | Broker stack | Contract |
Suite home vs agent product
Lofty can be the right CRM home. When the job is a published voice and chat agent for showings and Pro PM, Agent Zero is the alternative built around that outcome.
Common questions
Do I have to leave Lofty to use Agent Zero?
No. Many teams keep their CRM and add Agent Zero as the front-desk agent for voice and chat.
What does Agent Zero include on Pro?
Pro is $549/mo with 2,500 AI credits, more admin seats and phone lines, and property management tools for properties, tenants, and maintenance. Starter is $149/mo with 500 AI credits/month and Pro is $549/mo with 2,500 AI credits/month. AI usage beyond the included allocation is metered as credit overage (commonly about $0.05/credit). Admin seats are 3 on Starter and 10 on Pro; phone lines are 1 on Starter and 3 on Pro. Enterprise is custom.
Keep the CRM. Fix the front desk.
See Agent Zero pricing with included credits — then decide if the suite still needs to answer the phone.